Marketing Expansion Of The Matrix - 1441 Words

Directions or Area for Business Expansion on Diagram: Since the option to 3D print provides a high-level of customization, the hassle of sending the case away then waiting for it to come back move this kiosk’s level of customization to the middle of the matrix. By purchasing another 3D printer to place at this kiosk, the level of customization would increase to the highest level for this phone case business. Also, since this kiosk provides a high level of customer service but the demand fluctuates so much each season (and top level management is only concerned with productivity in the form of sales), this would move I Play N Talk’s kiosk to the middle of the labor intensity axis in the matrix. Even though hawking is frowned upon by management, different forms of demonstrations of their products or a nonchalant version of hawking customers would move this kiosk towards a highly labor intense operation. With the addition of the 3D printer and innovative sales demos or tec hniques, this kiosk could shift to a professional service and increase sales tremendously. Evaluation of Competitive Factors Demand Uncertainty: In selling items such as smartphone cases and accessories, demand is highly uncertain. Demand may increase around times that new products are introduced, but may also drop off quite a bit during slow periods with no new devices being introduced. The way this kiosk hedges against demand uncertainty is by keeping all popular products in stock as well as stocking itemsShow MoreRelatedHow Do Customer Relationships Give Companies A Competitive Edge? Essay1288 Words   |  6 Pagesadvantage) Question 2: Describe the methods for marketing planning, including business portfolio analysis, the Boston Consulting Group market share/market growth matrix and the product/market expansion matrix discussed in Chapter 2 of our textbook. (20%) Marketing Planning Marketing Planning is a term used to describe how companies use marketing strategies to complete objectives. To have a successful product, brand or business it is essential you have a marketing plan. Business Portfolio Analysis OnceRead MoreAlternative Strategies of Managing Business1776 Words   |  7 Pagesinternational marketing strategy where the company will expand its market to new external markets. The third alternative strategy is leveraging the human resource strategy. This involves the development of employees so that they can give extra input for the realization of desired results. This strategy may involve training, remuneration, and developing appropriate job designs. The study will outline the advantages and disadvantages of these strategies. It will also use the SWOT matrix and QSP matrix to justifyRead MoreStrategic Business Unit ( Sbu )1439 Words   |  6 Pagesanalysis the marketing strategies used by the company Features: The key features for a company to considered as SBU’s are: †¢ Located within the organizational structure, †¢ Organizational units without legal personality, †¢ Utilize formula product-market, †¢ Activities performed by them is of crucial and decisive important for the parent company, †¢ Functional and decision-making autonomy contains: laboratory testing, production preparation, production, finance, accounting and marketing, †¢ HasdivisionalRead MoreMarketing strategies1092 Words   |  5 PagesMarketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.[1] Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contributeRead MoreTesco Boston Matrix and Ansoff Matrix1156 Words   |  5 PagesAccess to Business Unit Title: Marketing - Level 3 Credit Value: 6 credits Tutor: Alison Unwin Unit Code: 3-BA1-045 Email: aunwin@centralbeds.ac.uk This unit has 4 learning outcomes. LEARNING OUTCOMES ASSESSMENT CRITERIA PROPOSED ASSESSMENT EVIDENCE (TBC) Assessment Evidence Answer paper The Learner should be able to: 1. Establish the importance of the marketing environment The Learner can: 1.1 Analyses the difference between micro and macro environmental factors 1.2 Compare and contrastRead MoreMarketing strategy1487 Words   |  6 Pages(2012). Marketing Strategy: From the Origin of the Concept to the Development of a Conceptual Framework. Journal of Historical Research in Marketing., there is a framework for marketing strategies. Market introduction strategies At introduction, the marketing strategist has two principle strategies to choose from: penetration or niche (47). Market growth strategies In the early growth stage, the marketing manager may choose from two additional strategic alternatives: segment expansion (SmithRead MoreMapquest Case Analysis863 Words   |  4 Pagesmarket. * SWOT * TOWS MATRIX | Strengths * Brand image * Good quality * Good Financial position * Innovation * Good participation in the market * Use of extensive data base | Weaknesses * Weak Marketing strategies * Contract arrangement * High cost * Poor advertising * Few Suppliers * Low stock price | Opportunities * Improvement of technology * Few competitors * Merger and acquisition * International expansions * New method of targeted advertisingRead MoreEssay about Ansoff Matrix – Product Market Grid854 Words   |  4 PagesAnsoff matrix The Ansoff product/ market matrix is a tool that helps businesses decide their product and market growth strategy. Ansoff’s product/ market matrix suggests that a business’ attempts to grow depend on whether it markets new or existing products in new or existing markets. The traditional four box grid or matrix Ansoff model Alternative Ansoff style matrix A revised version of the Ansoff matrix featuring a 3Ãâ€"3 or nine box grid or matrix. History – The Product / Market Matrix IgorRead MoreDesigning A Product s Portfolio Essay997 Words   |  4 Pagesas well as scope and audience, to make economic sense. Marketing strategies are diverse and should be embraced by different entities for the purpose of ensuring that their commodities remain competitive in the market. Designing a product s portfolio helps find out more business opportunities and products that the organization should put into consideration in the future. The growth of an organizations commodity makes it easy for expansion strategies to be implemented within an organization. A companyRead MoreCompetitive Analysis : The Competitive Profile Matrix ( Cpm )1519 Words   |  7 Pages Competitive Analysis The Competitive Profile Matrix (CPM) is a tool that compares the firm and its rivals and reveals their relative strengths and weaknesses (Competitive Profile Matrix, 2013, October 29). These factors are influenced by external and internal challenges. The illustrated CPM below compares Domino’s Pizza with two of its top competitors, Pizza Hut and Papa John’s. The results of the CPM give Domino’s Pizza a 3.3, which is above average in its respective industry. The firm also has